What is a longform article and why is it important?
“long-form content can be defined as in-depth content designed to give its audience a large amount of detail and information and includes things like e-books, white papers, and long blog post series.” Typically these pieces are at least 1300 words and works of creative non-fiction or narrative journalism. Despite the belief that today’s audiences have short attention spans and could not possibly be swayed to read these longer pieces, our statistics show different. Twitter might be a powerful form of social media, but it is not the only thing our audiences are looking at.
Longer, more in-depth articles are more likely to be among the top-ranked content on many websites and blogs. In fact, many writers and journalists have attributed the recent success of longform articles to the way audiences consume media online through their computers and tablets. That these works are flourishing shows that our society is not suffering from a decline in focus or attention, but actively seeking out information to expand their knowledge.